Selling War

When there were endless real bookshops for me to haunt, I lost count of the number of times I’d take a book from the shelf, seduced by its lead title, only to put it back once I saw what came after the colon.   But that isn’t always a fail-safe strategy, and I’ve received news of a new book by Alex Fattawhere that really wouldn’t be smart.  Guerrilla Marketing has a relevance far beyond Colombia (interesting and important though that is in its own right):

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.

Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

The resonance of Guerilla Marketing clearly transcends its subtitle, as this tantalising extract makes clear:

Total mobilization is no longer a matter of a fluid transition from peace to war, but a matter of the continual co-presence of the two in a hot peace in which everywhere is always a potential scene of violence.  As commentators frequently note, the Global War on Terror is unbounded in scope and duration, an unending concatenation of episodes that render the world a battlefield from Waziristan, which has borne the brunt of drone warfare, to suburban Watertown, Massachusetts, in the wake of the Boston Marathon bomb attacks of 2013. What connects sites as disparate as Waziristan and Watertown is not only the War on Terror but marketing as a system of global provisioning that is productive of affective attachments. I borrow the idea of affect as a form of infrastructure from anthropologist Joseph Masco, who deftly teases out continuities between the Cold War and the War on Terror. For Masco, this affective infrastructure is built by the national security state, expansive in the wake of the “ongoing injury” of the September 11 attacks.  “Affect,” Masco writes, “becomes a kind of infrastructure for the security state, creating the collective intensities of feeling necessary to produce individual commitments, remake ethical standards, and energize modes of personal, and collective, sacrifice.”

The layering of national security affect, primarily paranoia and fear, I argue, cannot be separated from the aspirational affect of consumer culture, for the two have coevolved. At the height of the Cold War, for instance, advertisements pitched “Luxury Fall- Out Shelters” to people who would prefer to wait out a nuclear apocalypse in comfort. Such advertisements normalized the very idea of nuclear warfare and the paranoia it generated. Similarly, George W. Bush’s call on Americans to go shopping one week after September 11, 2001, mobilized consumption as a means of coping with the Global War on Terror. I take as given the idea, demonstrated by historical accounts of the coevolution of marketing and warfare in the twentieth century, that marketization and militarization are deeply interpenetrated. I am fascinated by how their convergence shapes an affective mode of governance in the early twenty-first century, a moment when simmering fears of an everywhere war and the rising aspirations of the global middle classes expand in tandem. It is more than a little curious that in the 2000s, just as war diffused further into everyday life, everything—nations, militaries, cities, universities, individual selves— became brands.

The language of the convergence of marketing and militarism is revealing. Targeting, for example, serves as a switch that connects the marketing nation and the security state. As marketers study, segment, and create new publics to target, the military compiles lists of targets to monitor and, at the right moment, destroy. A drive toward ever- greater precision unites both practices of targeting. Each year marketers improve their ability to micro- target tightly defined demographic groups by tracking users across the internet with algorithmic intelligence.  Similarly the military, through the use of special forces and drone warfare, creates micro-kill zones. In the words of Grégoire Chamayou, a French theorist of drone warfare, “The zone of armed conflict, having been fragmented into miniaturizable kill boxes, tends ideally to be reduced to the single body of the enemy-prey”— modern warfare as hunting. Whether it’s data capitalism’s drive to psychologically profile individual consumers or the whack- a-mole logic of twenty-first-century counterinsurgency, this scaling down to the individual approaches a vanishing point: advertising as nonadvertising, war as nonwar. Neither negation is neutral, nor is their entanglement haphazard. To the contrary, I would like to suggest that in this double negation there lies a key to understanding the state of the relationship between war and capitalism in the early twenty- first century.

Enter the double meaning of this book’s title, guerrilla marketing, which in business parlance is code for a bundle of tactics, most of which seek to invisibilize the sales pitch. Tom Himpe, an advertising intellectual, describes this tendency as “advertising that blends in seamlessly with real entertainment, real events or real life to the extent that it is not possible to tell what is advertising and what is not.”  Drawing upon the legacy of guerrilla warfare as articulated by Che Guevara and Mao Zedong, guerrilla marketing draws its strength from camouflage. But marketing’s camouflage aspires not merely to blend into the background but to act upon it. Branding, I argue, operates as an activist form of camouflage that seeks to subtly transform the environment. As an instrument of total mobilization, brands have proved to be modular weapons of productive persuasion, from the black flag of ISIS and its calls to mobilize individuals alienated from the West to a real estate mogul’s use of brand strategies to bluster his way to the White House. As an emergent phenomenon of extraordinary political consequence, brand warfare is ripe for critical analysis.

Since Guerilla Marketing comes from a US publisher (Chicago UP) the paperback is not pitched at a silly-extortionate price; there’s an e-book too.  More here.

Planetary bombing

NORAD's Santa

You’ve probably read the tinsel-and-glitter story about NORAD tracking Santa Claus on Christmas Eve – like Santa’s sleigh, it goes the rounds every year – but Matt Novak provides an appropriately explosive rendition of it here.

It was a smart move for the military. When American kids asked their parents what NORAD was, the U.S. parents would be able to respond “those are the people who help Santa” rather than “those are the people who are ensuring our second strike capabilities after you and everyone in your play group are turned to dust by a nuclear attack.”

Among other plums in the pudding, Matt pulls out a syndicated story from AP in December 1955, in which the military promised that it would ‘continue to track and guard Santa and his sleigh on his trip to and from the U.S. against possible attack from those who do not believe in Christmas‘ (emphasis added).

Atomic Weapons Requirements Study for 1959 JPEG

Just before Christmas this year, while NORAD was busy preparing to track Santa’s sleigh again, the National Security Archive at George Washington University released US Strategic Air Command’s Atomic Weapons Requirements Study for 1959, produced the year after that AP story.  The study

‘provides the most comprehensive and detailed list of nuclear targets and target systems that has ever been declassified. As far as can be told, no comparable document has ever been declassified for any period of Cold War history.’

Based on the Bombing Encyclopedia of the World, the Air Force planners proposed

the “systematic destruction” of Soviet bloc urban-industrial targets that specifically and explicitly targeted “population” in all cities, including Beijing, Moscow, Leningrad, East Berlin, and Warsaw. Purposefully targeting civilian populations as such directly conflicted with the international norms of the day, which prohibited attacks on people per se (as opposed to military installations with civilians nearby).

The study ‘listed over 1200 cities in the Soviet bloc, from East Germany to China, also with priorities established. Moscow and Leningrad were priority one and two respectively. Moscow included 179 Designated Ground Zeros (DGZs) while Leningrad had 145, including “population” targets.’  Every target was preceded by an eight-digit code from the Bombing Encyclopedia.

Selected SAC targets 1959 JPEG

William Burr provides an excellent, detailed commentary to accompany the Study here; you can also find more from Joseph Trevithick on this ‘catalog of nuclear death over at War is Boring here.

But all of this is prelude to the real plum in my Christmas pudding, the best paper I’ve read all year: Joseph Masco‘s ‘The Age of Fallout’ in the latest issue of History of the Present [5 (2) (2015) 137-168].

Being able to assume a planetary, as opposed to a global, imaginary is a surprisingly recent phenomenon. Although depictions of an earthly sphere are longstanding and multiple, I would argue that the specific attributes of being able to see the entire planet as a single unit or system is a Cold War creation. This mode of thinking is therefore deeply imbricated not only in nuclear age militarism, but also in specific forms of twentieth-century knowledge production and a related proliferation of visualization technologies.  A planetary imaginary includes globalities of every kind (finance, technology, international relations) – along with geology, atmosphere, glaciers, oceans, and the biosphere – as one totality.

What is increasingly powerful about this point of view is that it both relies on the national security state for the technologies, finances, and interests that create the possibility of seeing in this fashion, but also, in a single gesture, exceeds the nation-state as the political form that matters. A planetary optic is thus a national security creation (in its scientific infrastructures, visualization technologies, and governing ambitions) that transcends these structures to offer an alternative ground for politics and future making. Proliferating forms of globality – including the specific visualizations of science, finance, politics, and environment – each achieve ultimate scale and are unified at the level of the planetary. This achievement ultimately raises an important set of questions about how collective security problems can, and should, be imagined.

It’s a tour de force which, as these opening paragraphs show, is beautifully written too.  Joe begins with a richly suggestive discussion of the idea of ‘fallout’:

‘Fallout comes after the event; it is the unacknowledged-until-lived crisis that is built into the infrastructure of a system, program, or process. Fallout is therefore understood primarily retrospectively, but it is lived in the future anterior becoming a form of history made visible in negative outcomes.’

Its horizons are as much spatial as they are temporal – though Joe makes the sharp point that radioactive fallout was initially conceived as ‘the bomb’s lesser form’ and that it was the ‘explosive power of the bomb that was fetishized by the US military’ – and that fallout involves ‘individual actions and lived consequences, a post-sociality lived in isolation from the collective action of society or the war machine’ that mutates into what he sees as ‘an increasingly post-Foucaudian kind of governmentality’.

FALLOUT JPEG

When he elaborates the multiple registers in which radioactive fallout appears as an atmospheric toxicity Joe moves far beyond the nostrums of Peter Sloterdijk and others – which, to me anyway, seem to be based on almost wilfully superficial research – and connects it, both substantively and imaginatively, to contemporary critical discussions around global climate change and the Anthropocene.

In a cascade of maps and images, Joe shows how

Space and time are radically reconfigured in these fallout studies, constituting a vision of a collective future that is incrementally changing in unknown ways through cumulative industrial effects. The logics of a national security state (with its linkage of a discrete territory to a specific population) becomes paradoxical in the face of mounting evidence of ecological damage on a collective scale, not from nuclear war itself but rather from nuclear research and development programs. It is important to recognize that while cast as “experiments,” U.S. atmospheric nuclear tests were in reality planetary-scale environmental events.

In short, ‘since 1945 human beings have become post-nuclear creatures, marked with the signatures of nuclear weapons science.’

Towards the end of his essay, Joe says this:

In applying the lessons of the twentieth-century nuclear complex to contemporary geoengineering schemes to manage climate change, we might question 1) the claim to both newness and absolute crisis that installs a state of emergency and suspends normal forms of law and regulation; 2) a process that rhetorically reproduces the split between the event and its fallout so completely; and 3) the suggestion that geoengineering is a novel activity, that it is not an ancient practice with many antecedent examples to think with in assessing our current moment. We might also interrogate how the past fifty years of multidisciplinary work to create detailed visualizations of the planet has installed a dangerous confidence in globality itself, as increasingly high resolution visualizations come to stand in for both objectivity and sovereignty, and thus enable psychosocial feelings of control over vastly complex earth systems that remain, at best, only partially understood.

It’s an immensely provocative, perceptive paragraph; it not only makes me retrace my own wanderings through the nuclear wastelands (see here, here and here) but it also obliges me to rethink what I once called ‘the everywhere war’, to map its contours much more carefully  (the original impulse was simply to provide a counterpoint to those commentators who emphasised war time – ‘the forever war’, ‘permanent war’, ‘never-ending war’ – and who never noticed its spaces), and – particularly with that remark about ‘high resolution visualizations com[ing] to stand in for both objectivity and sovereignty’ in mind – perhaps even to see it as another dimension of Joe’s ‘Age of Fallout’.

Doomsday Books

DOOMSDAYStill wandering through the nuclear wastelands… (see also here, here and here).  Not surprisingly, there is a considerable literature on the United States and nuclear war, but much less on the UK.  I still have my tattered copy of Doomsday:  Britain after nuclear attack by Stan Openshaw, Philip Steadman and Owen Greene, published more than thirty years ago.  Those were heady days: the authors were members of Scientists Against Nuclear Arms, and the book was put together soon after the European Nuclear Disarmament Appeal launched by E. P. Thompson (who famously announced he had “left his desk” to further the campaign), Mary Kaldor, Dan Smith and Ken Coates.

Next to Doomsday is my equally battered and well-thumbed copy of a book of essays edited by two other British geographers, David Pepper and Alan Jenkins, The geography of peace and war, which appeared in 1985.  It was in three Parts, ‘The geography of the Cold War and the arms race’, ‘The geography of nuclear war’ (which included an update from Stan and Philip) and ‘The geography of peace’ (with an essay on nuclear weapon free zones).

Fast forward twenty years, and these emphases are in stark contrast to Colin Flint‘s edited collection, Geography of war and peace, in which nuclear war receives just passing mention(s).  The same is true of Audrey Kobayashi‘s still more recent Geography of peace and armed conflict – apart from one brief chapter concerned with Iran.

HOGG British Nuclear CultureAll of this will explain why I am looking forward to the publication of Jonathan Hogg‘s British Nuclear Culture: official and unofficial narratives in the long 20th century, coming from Bloomsbury in January:

The advent of the atomic bomb, the social and cultural impact of nuclear science, and the history of the British nuclear state after 1945 is a complex and contested story. British Nuclear Culture is an important survey that offers a new interpretation of the nuclear century by tracing the tensions between ‘official’ and ‘unofficial’ nuclear narratives in British culture.

In this book, Jonathan Hogg argues that nuclear culture was a pervasive and persistent aspect of British life, particularly in the years following 1945. This idea is illustrated through detailed analysis of various primary source materials, such as newspaper articles, government files, fictional texts, film, music and oral testimonies. The book introduces unfamiliar sources to students of nuclear and cold war history, and offers in-depth and critical reflections on the expanding historiography in this area of research.

Chronologically arranged, British Nuclear Culture reflects upon, and returns to, a number of key themes throughout, including nuclear anxiety, government policy, civil defence, ‘nukespeak’ and nuclear subjectivity, individual experience, protest and resistance, and the influence of the British nuclear state on everyday life. The book contains illustrations, individual case studies, a select bibliography, a timeline, and a list of helpful online resources for students of nuclear history.

Joseph Masco – author of The nuclear borderlands: The Manhattan Project in post-Cold War New Mexico and The theater of operations: National security affect from the Cold War to the War on Terror  – likes it, which is more than enough for me:

We know the atomic bomb fundamentally transformed modern life, but Jonathan Hogg shows us that it did not do so in the same way everywhere. This is a important contribution to nuclear studies as it takes both nation and region seriously in the production of a nuclear culture. Hogg does not just follow expert concerns or defense policy debates, he also attends to the vernacular forms of local activisms across British cities and generations. British Nuclear Culture leads the way to a new comparative nuclear studies, and with it, a deeper understanding of the nuclear revolution.

Here is the Contents List:

Introduction
1. Early Nuclear Culture
2. The Manhattan Project
3. 1945 – 1950: Early Responses to the Bomb
4. 1950 – 1958: Maturing Responses
5. 1958 – 1979: Radicalised and Realist Responses
6. 1979 – 1989: Extreme Realism
7. 1989 – 2011: The Persistence of Nuclear Culture
8. Conclusion

For those who don’t think it surprising that – apart from people like Michael Curry, Matt FarishScott Kirsch and Fraser MacDonald– human geographers should have turned away from a critical scrutiny of atomic geographies so speedily with the presumptive waning of the Cold War, notice the title of Chapter 7…

Little Boys and Blue Skies

These are very preliminary notes and ideas for my presentation at “Through Post-Atomic Eyes” in Toronto next month: I would really – really – welcome any comments, suggestions or advice.  I don’t usually post presentations in advance, and this is still a long way from the finished version, but in this case I am venturing into (irradiated) fields unknown to me until a few months ago…

CHOMSKY On Western terrorismAt first sight, any comparison between America’s nuclear war capability and its drone strikes in Afghanistan, Iraq, Pakistan, Somalia, Syria and Yemen seems fanciful. The scale of investment, the speed and range of the delivery systems, the nature of the targets, the blast radii and precision of the munitions, and the time and space horizons of the effects are so clearly incommensurable. It’s noticeable that the conversation between Noam Chomsky and Andre Vltchek published as On Western Terrorism: from Hiroshima to drone warfare (2013) says virtually nothing about the two terms in its subtitle.

Yet nuclear weapons and drone strikes have both been attended by intense diplomatic, geopolitical and geo-legal manoeuvres, they have both sparked major oppositional campaigns by activist organisations, and they have both had major impacts on popular culture (as the two images below attest).

dr-strangelove-still-580

President-Strangelove

But there are other coincidences, connections and transformations that also bear close critical examination.

When Paul Tibbets flew the Enola Gay across the blue sky of Hiroshima on 6 August 1945 one of his major concerns was to execute a fast, tight 155 degree turn to escape the effects of the blast from ‘Little Boy’.  There is some dispute over the precise escape angle – there’s an exhaustive discussion in the new preface to Paul Nahin‘s Chases and escapes: the mathematics of pursuit and evasion (second edition, 2007) – but the crucial point is the concern for the survival of the aircraft and its crew.

Enola Gay co-pilot [Robert Lewis]'s sketch after briefing of approach and 155 turn by the B-29s weaponeer William Parsons, 4 August 1945

Tibbets successfully made his escape but four years later, when the US Atomic Energy Commission was developing far more powerful bombs, the Air Force became convinced that escape from those blasts would be impossible. And so it implemented Project Brass Ring which was intended to convert B-47 Stratojet bombers into remotely-piloted aircraft capable of delivering atomic bombs without any loss of American lives.  (What follows is taken from Delmer Trester, ‘Thermonuclear weapon delivery by unmanned B-47: Project Brass Ring‘; it was included in A history of the Air Force Atomic Energy Program, 1949-1953, which can be downloaded here; you can obtain a quick overview here).

‘It appeared that the Air Force would need some method to deliver a 10,000-pound package over a distance of 4,000 nautical miles with an accuracy of at least two miles from the center of the target. It was expected the package would produce a lethal area so great that, were it released in a normal manner, the carrier would not survive the explosion effects. Although not mentioned by name, the “package” was a thermonuclear device – the hydrogen or H-bomb…

B-47 Stratojet bomber (USAF)

‘The ultimate objective was to fashion a B-47 carrier with completely automatic operation from take-off to bomb drop… The immediate plan included the director B-47A aircraft as a vital part of the mission. Under direction from the mother aircraft, the missile would take off, climb to altitude and establish cruise speed conditions. While still in friendly territory, the crew aboard the director checked out the missile and committed its instruments to automatically accomplish the remainder of the mission. This was all that was required of the director. The missile, once committed, had no provision for returning to its base… either the B-47 became a true missile and dived toward the target … or a mechanism triggered the bomb free, as in a normal bombing run.’

This was a re-run of Operation Aphrodite, a failed series of experiments carried out in the closing stages of the Second World War in Europe, and – as the images below show – after the war the Air Force had continued to experiment with B-17 aircraft remotely piloted from both ‘director aircraft’ [top image; the director aircraft is top right] and ‘ground control units’ [bottom image].  These operated under the aegis of the Air Force’s Pilotless Aircraft Branch which was created in 1946 in an attempt to establish the service’s proprietary rights over missile development.

B-17 drones

Ground control unit for B-17 drone

But the Brass Ring team soon discovered that their original task had swelled far beyond its original, taxing specifications: in October 1951 they were told that ‘the super-bomb’ would weigh 50,000 lbs. They modified their plans (and planes) accordingly, and after a series of setbacks the first test flight was successful:

‘The automatic take-off, climb and cruise sequence was initiated remotely from a ground control station. The aircraft azimuth, during take-off, was controlled by an auxiliary control station at the end of the runway. Subsequent maneuvers, descent and landing (including remote release of a drag parachute and application of brakes) were accomplished from the ground control station. The test was generally satisfactory; however, there were several aspects – certain level flight conditions, turn characteristics and the suitability of the aircraft as a “bombing platform” – which required further investigation.’

This was part of a larger imaginary in which, as Life had commented in its issue of 20 August 1945, echoing USAAF General Henry H. ‘Hap’ Arnold, ‘robot planes … and atomic bombs will do the work today done by fleets of thousands of piloted bombers.’ (Arnold thought this a mixed blessing, and in an essay ghost-written with William Shockley he noted that nuclear weapons had made destruction ‘too cheap and easy’ – one bomb and one aircraft could replace hundreds of bombs and vast fleets of bombers – and a similar concern is often raised by critics of today’s Predators and Reapers who argue that their remote, often covert operations have lowered the threshold for military violence).

Henry H Hap Arnold.001

Brass Ring was abandoned on 13 March 1953, once the Air Force determined that a manned aircraft could execute the delivery safely (at least, for those on board).  It would be decades before another company closely associated with nuclear research – General Atomics (more here) – supplied the US Air Force with its first MQ-1 Predators.

1994-august

These were originally conceived as unarmed, tactical not strategic platforms, designed to provide intelligence, surveillance and reconnaissance for conventional strike aircraft. But the concern with American lives became a leitmotif of both programs, and one of the foundations for today’s remote operations is the ability (as the USAF has it) to ‘project power without vulnerability’.

BOYER By the bomb's early lightThe visible effects of bombing Hiroshima and Nagasaki on the Japanese population were the subject of strict censorship – still photographs were never published, while Japanese media and even US military film crews had their documentary footage embargoed – and public attention in the United States was turned more or less immediately towards visualising ‘Hiroshima USA’ (Paul Boyer is particularly good on this; there are also many images and a good discussion here). Even the US Strategic Bombing Survey indulged in the same speculation: ‘What if the target for the bomb had been an American city?’ it asked in its June 1946 report. ‘The casualty rates at Hiroshima and Nagasaki, applied to the massed inhabitants of Manhattan, Brooklyn, and the Bronx, yield a grim conclusion.’ Although the original targets had been Asian cities it was American cities that were designated as future victims.  ‘Physically untouched by the war’ (apart from Pearl Harbor), Boyer wrote,

‘the United States at the moment of victory perceived itself as naked and vulnerable.  Sole possessors and users of a devastating instrument of mass destruction, Americans envisioned themselves not as a potential threat to other peoples, but as potential victims.’

This was the abiding anxiety instilled by the national security state and orchestrated through its military-industrial-media-entertainment complex throughout the post-war decades.  Perhaps the most famous sequence of images – imaginative geographies, I suppose –accompanied an essay by John Lear in Collier’s Magazine in August 1950, ‘Hiroshima USA: Can anything be done about it?‘, showing a series of paintings by Chesley Bonestell and Birney Lettick imagining the effects of a nuclear strike on New York:

Hiroshima USA 11950-aug-6-colliers-p12-sm

Similar sequences, often accompanied by maps, were produced for many other cities (and the simulations continue: see, for example, here).  The images below, from Life on 19 November 1945, come from ‘The 36-Hour War’ (see here for a commentary) that envisaged a nuclear attack on multiple cities across the USA, including Washington DC, from (presumably Soviet) ‘rocket-launching sites [built] quickly and secretly in the jungle’ of equatorial Africa:

1945-Life-36-Hour-War-2

1945-Life-36-Hour-War-1

Schlosser-Command-and-Control-bookAs it happened, American cities did indeed become targets – for the US Air Force.  According to Eric Schlosser, under General Curtis Le May the goal was

to build a Strategic Air Command that could strike the Soviet Union with planes based in the United States and deliver every nuclear weapon at once. SAC bomber crews constantly trained and prepared for that all-out assault. They staged mock attacks on every city in the United States with a population larger than twenty-five thousand, practicing to drop atomic bombs on urban targets in the middle of the night. San Francisco was bombed more than six hundred times within a month.

VANDERBILT Survival CityTests were also conducted at the Nevada Proving Ground, ‘the most nuclear-bombed place on the planet’, to determine the likely effects.  One of the purposes of the Strategic Bombing Survey’s Physical Damage Division had been to document the effects of the bombs on buildings in Hiroshima and Nagasaki – to read them as ‘blueprints for the atomic future‘ – and both Japanese and American medical teams had been sent in shortly after the blasts to record their effects on bodies (from 1947 their work was subsumed under the Atomic Bomb Casualty Commission).  It was now imperative bring the two together and to bring their results home.  And so, starting in 1953 with ‘Operation Doorstep’, mannequins were placed inside single-family houses at the Nevada site to calculate the prospects for the survival of what Joseph Masco calls the American ‘nuclearised’ family in the event of a nuclear attack; they subsequently went on public exhibition around the country with the tag line:

‘These mannikins could have been real people; in fact, they could have been you.’

In the Second World War experimental bombing runs had been staged against mock German and Japanese targets at the Dugway Proving Ground but – significantly – the buildings had no occupants: as Tom Vanderbilt wryly remarks, now ‘the inhabitants had been rewritten into the picture’ because the objective was to calibrate the lives of Americans.

Rachele Riley Mannequins

I have borrowed this image from the mesmerising work of artist Rachele Riley, whose project on The evolution of silence centres on Yucca Flat in the Nevada Test Site and raises a series of sharp questions about both the imagery and the soundscape of the nuclear age.

The power of the image – ‘the nuclear sublime’ – was one of the central objectives of the attacks on Hiroshima and Nagasaki: ‘the weapon’s devastating power had to be seen to be believed,’ as Kyo Maclear observed, and it had to be seen and believed in Moscow as well as in Tokyo.  Here the visual economies of nuclear attacks are radically different from drone strikes. In the immediate aftermath there was no shortage of atomic ‘views from the air’ –  aerial photographs of the vast cloud towering into the sky and of Hiroshima before and after the bomb.  Here is Life (sic) on 20 August 1945:

LIFE:Hiroshima 1

LIFE:Hiroshima 2LIFE:Hiroshima 3

Yet for the most part, and with some significant exceptions, aerial views are singularly absent from today’s drone wars. To Svea Braeunert (‘Bringing the war home: how visual artists return the drone’s gaze‘) that is all the more remarkable because drone strikes are activated by what video artist Harun Farocki called operative images: but that is also the reason for the difference. Aerial photographs of Hiroshima or Nagasaki reveal a field of destruction in which bodies are conspicuously absent; the resolution level is too coarse to discern the bomb’s victims.

But the video feeds from a Predator or Reaper, for all their imperfections, are designed to identify (and kill) individuals, and their aerial gaze would – if disclosed – reveal the bodies of their victims. That is precisely why the videos are rarely released (and, according to Eyal Weizman, why satellite imagery used by investigators to reconstruct drone strikes is degraded to a resolution level incapable of registering a human body – which remains ‘hidden in the pixels‘ – and why their forensic visual analysis is forced to focus on buildings not bodies).

OMAR FAST %000 Feet is Best

One might expect visual artists to fill in the blank. Yet – a further contrast with Hiroshima – apart from projects like Omar Fast’s ‘5,000 Feet is Best’ (above) and Thomas van Houtryve’s ‘Blue Sky Days’ (below) there have been precious few attempts to imagine drone strikes on American soil.

van HOUTRYVE Blue Sky Days

Perhaps this is because they are so unlikely: at present these remote platforms can only be used in uncontested air space, against people or states who are unable (or in the case of Pakistan, unwilling) to defend themselves. But there has been a protracted debate about such strikes on American citizens (notably the case of Anwar al-Awlaki) and a concerted attempt to focus on the rules followed by the CIA and JSOC in their programs of targeted killing (which has artfully diverted public attention to Washington and away from Waziristan).

There is also a visceral, visible continuity between the two: just as in Hiroshima and Nagasaki, there has been little public concern over the victims of drone strikes, the vast majority of whom have once again been Asian.

If the targeting process continues to be racialised, it also continues to be bureaucratised. After the Second World War the US Air Force was determined to speed up its targeting cycle, and in 1946 started to compile a computerised database of potential targets in the Soviet Union; this was soon extended to Soviet satellites and Korea, and by 1960 the Bombing Encyclopedia of the World (now called the ‘Basic Encyclopedia’) contained 80,000 Consolidated Target Intelligence Files. These were harvested to plan Strategic Air Command’s nuclear strikes and to calibrate Damage and Contamination Models. One of the analysts responsible for nominating targets later described the process as ‘the bureaucratisation of homicide’. Similar criticisms have been launched against the ‘disposition matrix’ used by the CIA to nominate individuals authorised for targeted killing (see here and here); most of these are in Pakistan, Somalia, and Yemen, though there are other kill lists, including Joint Prioritised Effects Lists compiled by the US military for war zones in Afghanistan and Iraq. In both cases the target files are in principle global in reach, and both nuclear strikes and targeted killings (outside established war zones) are judged to be sufficiently serious and ‘sensitive’ to require direct Presidential approval.

Speeding up the targeting cycle has involved more than the pre-emptive identification of targets. In contrast to the fixed targets for nuclear strikes, today’s Predators and Reapers are typically directed against mobile targets virtually impossible to locate in advance. Pursuing these fleeting ‘targets of opportunity’ relies on a rapidly changing and expanding suite of sensors to identify and track individuals in near-real time. In 2004 the Defense Science Board recommended the Pentagon establish ‘a “Manhattan Project”-like program for ID/TTI’ [identification, tagging, tracking and locating], and one year later a Technical Advisor working for the National Security Agency’s Target Reconnaissance and Survey Division posed the following question:

NSA's Little Boy

The onboard sensor suite in the pod has since become ever more effective in intercepting and monitoring electronic communications as part of a vast system of digital data capture, but Predators had already been armed with Hellfire missiles to compress the kill-chain still further, and to many commentators the most radical innovation in later modern war has been the fusion of sensor and shooter in a single platform. The new integrated systems were first trialled – on a Predator flown by test pilots from General Atomics – in February 2000 at Indian Springs Auxiliary Field. The main objective was to hunt and kill Osama bin Laden, and at the request of the Air Force and the CIA a series of tests was carried out.

First, the Air Force wanted to determine whether the Predator could withstand a missile being fired from beneath its insubstantial wings (a ghostly echo of earlier anxieties over the survivability of the Enola Gay and its successors – though plainly much reduced by the absence of any pilot on board).

Second, the CIA wanted to assess the likely effects of a Hellfire strike on the occupants of a single-storey building like those found in rural Afghanistan (nuclear tests had used mannequins and pigs as human surrogates; these used plywood cut-outs and watermelons).

predatorBoth sets of tests were eventually successful (see also here) but, as Richard Whittle shows in consummate detail, a series of legal and diplomatic obstacles remained. In order to secure satellite access over Afghanistan, previous Predator flights to find bin Laden had been flown from a ground control station at Ramstein Air Base in Germany. But using a Predator to kill bin Laden was less straightforward. After protracted debate, US Government lawyers agreed that a Predator armed with a missile would not violate the 1987 Intermediate-Range Nuclear Forces Treaty, which eliminated nuclear and conventional missiles with intermediate ranges but which – unhelpfully for the CIA – defined missiles as ‘unmanned, self-propelled … weapon-delivery vehicles’; the lawyers determined that the Predator was merely a platform and, unlike a cruise missile, had no warhead so that it remained outside the Treaty. But they also insisted that the Status of Forces Agreement with Germany would require Berlin’s consent for the activation of an armed Predator. (The United States stored tactical nuclear warheads at Ramstein until 2005; although the US insisted it retained control over them, in the event of war they were to have been delivered by the Luftwaffe as part of a concerted NATO nuclear strike).

RAMSTEIN English captions

The need to bring Berlin onside (and so potentially compromise the secrecy of the project) was one of the main reasons why the ground control station was relocated to Indian Springs, connected to the satellite link at Ramstein through a fibre-optic cable under the Atlantic:

remote-split-operations-usaf

In fact, since 1952 Indian Springs had been a key portal into the Nevada Test Site – its purpose was to support both US Atomic Energy Commission nuclear testing at the Nevada Proving Grounds and US Air Force operations at the Nellis Air Force Base’s vast Gunnery and Bombing Range – and in June 2005 it morphed into Creech Air Force Base: the main centre from which ‘remote-split’ operations in Afghanistan, Pakistan and elsewhere are flown by USAF pilots. Most of the covert operations are directed by the CIA (some by Joint Special Operations Command), but the Predators and Reapers are used for more than targeted killing; the primary missions are still to provide ISR for conventional strikes and now also close air support for ground troops.

Wfm_area51_map_en

The geographies overlap, coalesce and – even allowing for the differences in scale – conjure up a radically diffuse and dispersed field of military violence.  When Tom Vanderbilt described ‘a war with no clear boundaries, no clear battlefields … a war waged in such secrecy that both records and physical locations are often utterly obscured’ he was talking about nuclear war.  But exactly the same could be said of today’s drone wars, those versions of later modern war in which the body becomes the battle space (‘warheads on foreheads’) and the hunting ground planetary: another dismal iteration of the ‘everywhere war’ (see here and here).

For all these connections and intersections, a key divide is the issue of civilians and casualties. On 9 August 1945 President Truman (below) described Hiroshima as a ‘military base’ selected ‘because we wished in this first attack to avoid, insofar as possible, the killing of civilians’.

TRUMAN Hiroshima speech

This was simply untrue, and similar – often no less deceptive – formulations are routinely used to justify US drone strikes and to minimise what is now called ‘collateral damage’. Still, the scale of civilian casualties is clearly different: usually dozens rather than hundreds of thousands.

And yet, there is something irredeemably personal and solitary about the response to death from either cause; parents searching for the bodies of their children in the ruins are as alone in Dhatta Khel as they were in Hiroshima.  When Yukiko Hayashi [her real name is Sachiko Kawamura] describes the anguish of a young woman and her father finding the remains of their family – the poem, ‘Sky of Hiroshima‘, is autobiographical – it is surely not difficult to transpose its pathos to other children in other places:

Daddy squats down, and digs with his hands
Suddenly, his voice weak with exhaustion, he points
I throw the hoe aside
And dig at the spot with my hands
The tiles have grown warm in the sun
And we dig
With a grim and quiet intent

Oh…
Mommy’s bone
Oh…
When I squeezed it
White powder danced in the wind
Mommy’s bone
When I put it in my mouth
Tasted lonely
The unbearable sorrow
Began to rise in my father and I
Left alone
Screaming, and picking up bones
And putting them into the candy box
Where they made a rustle

My little brother was right beside my mommy
Little more than a skeleton
His insides, not burnt out completely
Lay exposed…

NOOR BEHRAM Orphans Dande Darpa Khel 21 August 2009

MASCO Theater of OperationsIn The Theater of Operations Joseph Masco draws a series of distinctions between the US national security state inaugurated by the first atomic bombs and the counter-terror state whose organs have proliferated since 9/11.

He properly (and brilliantly) insists on the affects instilled in the American public by the counter-terror state as vital parts of its purpose, logic and practice – yet he says virtually nothing about the affects induced amongst the vulnerable populations forced to ‘live under drones’ and its other modes of military and paramilitary violence.

In Waziristan no air raid sirens warn local people of a strike, no anti-aircraft systems protect them, and no air-raid shelters are available for them to seek refuge.

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Hence young Zubair Rehman’s (above, top right) heartbreaking admission after a drone killed his grandmother as she tended the fields in Ghundi Kala in North Waziristan (see here and here):

‘I no longer love blue skies. In fact, I now prefer grey skies. The drones do not fly when the skies are grey.’

Theatre of Operations

I am at last back in Vancouver after what seemed at times like a marathon on the road (even though part of it was vacation), and there’s much to catch up on and much to report.

But I’m going to ease myself in gently with news of a forthcoming book by Joseph Masco.  Many readers will know his previous book, The Nuclear Borderlands: the Manhattan Project in post-Cold War New Mexico (Princeton, 2006), a tour de force – appropriately enough – that carried off a string of major prizes. (If you don’t know it, you can get a taste in his ‘Desert modernism’, available as a pdf from Cabinet 13 (2004) here).

MASCO Theater of OperationsHis new book, due out from Duke University Press in November, is The Theater of Operations: National security affect from the Cold War to the war on terror:

How did the most powerful nation on earth come to embrace terror as the organizing principle of its security policy? In The Theater of Operations, Joseph Masco locates the origins of the present-day U.S. counterterrorism apparatus in the Cold War’s “balance of terror.” He shows how, after the attacks of 9/11, the U.S. Global War on Terror mobilized a wide range of affective, conceptual, and institutional resources established during the Cold War to enable a new planetary theater of operations. Tracing how specific aspects of emotional management, existential danger, state secrecy, and threat awareness have evolved as core aspects of the American social contract, he draws on archival, media, and ethnographic resources to offer a new portrait of American national security culture. Undemocratic and unrelenting, this counterterror state prioritizes speculative practices over facts, and ignores everyday forms of violence across climate, capital, and health in an unprecedented effort to anticipate and eliminate terror threats – real, imagined, and emergent.

I’ve commented on the idea of a ‘theatre of war’ on several occasions (see here and here) and in his new book Masco seems to be excavating its performative/manipulative dimensions to explore the constitution of ‘a new, planetary theatre of operations’ – something else to take into account as I race towards completing The everywhere war.  I’m also greatly taken by a genealogy that begins not with 9/11, which is emphatically not the moment when ‘everything changed’, but with the Cold War…

The Theater of Operations has won advance praise from another of my favourite authors, Peter Galison:

“We know that in the Cold War transportation infrastructures boomed, electronic infrastructures had to be hardened. We know about weapons and counter-weapons; we even have learned about the astonishing proliferation of security mechanisms put in place during the War on Terror. What Joseph Masco shows us in The Theater of Operations is an entire affective structure—the management of anxiety, resilience, steadfastness, sacrifice—that is demanded of every citizen. Alert to liquid containers above 2.4 ounces, hypervigilant to abandoned bags, suspicious loitering, or the detonation of a thermonuclear weapon—we learn to live our lives aware of tiny and apocalyptic things. With an anthropologist’s eye long attuned to life in the para-wartime state, Masco is the perfect guide to the theater of our lives in the security state.”

Joseph MascoEvidently not a person to stand still for long, Masco is already at work on a book on environmental crisis: you can dip a toe into the water at the excellent somatosphere (on science, medicine and anthropology) here, or dig out his chapter on ‘Bad weather: the time of planetary crisis’ in Martin Holbraad and Morten Axel Pedersen (eds), Times of security: ethnographies of fear, protest and the future, which came out from Routledge last summer.  The abstract (below), together with a link to an earlier essay on ‘Building the Bunker Society’ (available as a pdf), is here:

How, and when, does it become possible to conceptualize a truly planetary crisis? The Cold War nuclear arms race installed one powerful concept of planetary crisis in American culture. The science enabling the US nuclear arsenal, however, also produced unintended byproducts: notably, a radical new investment in the earth sciences. Cold War nuclear science ultimately produced not only bombs, but also a new understanding of the earth as biosphere. Thus, the image of planetary crisis in the US was increasingly doubled during the Cold War – the immediacy of nuclear threat matched by concerns about rapid environmental change and the cumulative effects of industrial civilization on a fragile biosphere. This paper examines the evolution of (and competition between) two ideas of planetary crisis since 1945: nuclear war and climate change. In doing so, the paper offers an alternative history of the nuclear age and considers the US national security implications of a shift in the definition of planetary crisis from warring states to a warming biosphere.

And while we are on the subject of ‘bad weather’, climate change and national security, the GAO recently released a report on the implications of global climate change for US military infrastructure. You can read a summary review here, which points out that while the Pentagon evidently takes climate change very seriously indeed – there has been a string of seminars, workshops and conferences testifying to that – the die-hards in the Republican Party continue to do everything they can to block even military-sponsored research into climate change.  As Representative David McKinley put it:

Our climate is obviously changing; it has always been changing. With all the unrest around the global [sic], why should Congress divert funds from the mission of our military and national security to support a political ideology? This amendment will ensure we maximize our military might without diverting funds for a politically motivated agenda.

The engorgement of ‘military might’ severed from a ‘politically motivated agenda’: you can’t make this stuff up.  Even for the theatre.